{"id":4425,"date":"2026-10-24T21:28:00","date_gmt":"2026-10-25T01:28:00","guid":{"rendered":"https:\/\/ekgbyqox74.onrocket.site\/endomarketing-comunicacao-interna\/"},"modified":"2026-11-05T17:16:39","modified_gmt":"2026-11-05T22:16:39","slug":"endomarketing-comunicacao-interna","status":"publish","type":"page","link":"https:\/\/olivetreefilms.com\/br\/endomarketing-comunicacao-interna\/","title":{"rendered":"V\u00eddeos de Endomarketing e Comunica\u00e7\u00e3o Interna"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4425\" class=\"elementor elementor-4425 elementor-3048 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944bc35 e-con-full new-hero-internal-master e-no-lazyload e-flex e-con e-child\" data-id=\"944bc35\" data-element_type=\"container\" data-e-type=\"container\" id=\"new-hero-internal-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb09d6e e-flex e-con-boxed e-con e-child\" data-id=\"fb09d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c6b53 elementor-widget elementor-widget-shortcode\" data-id=\"14c6b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">In\u00edcio<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf64991 elementor-widget__width-initial otf-hero-internal-h1 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"cf64991\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"otf-hero-internal-h1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">V\u00eddeos de Endomarketing e Comunica\u00e7\u00e3o Interna<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f76174 otf-hero-internal-subtitle elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1f76174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mensagens da lideran\u00e7a, reuni\u00f5es gerais, programas de mudan\u00e7a e v\u00eddeos de cultura em que as pessoas acreditam, aprovados pela lideran\u00e7a e entregues em cada unidade e idioma.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01692ea elementor-align-center otf-hero-internal-button elementor-widget elementor-widget-button\" data-id=\"01692ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olivetreefilms.com\/br\/contato\/?source=internal-communications\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 19 13.41\"><path d=\"M18.71,6L12.71,0l-1.41,1.41,4.29,4.29H0v2H15.59l-4.29,4.29,1.41,1.41,6-6c.39-.39,.39-1.02,0-1.41Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pe\u00e7a um or\u00e7amento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2990523 otf-hero-logo-new e-flex e-con-boxed e-con e-parent\" data-id=\"2990523\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-hero-logo-new\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e0c580 e-con-full e-flex e-con e-child\" data-id=\"8e0c580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-41bbd60 e-con-full e-flex e-con e-child\" data-id=\"41bbd60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b46ebf6 e-con-full e-flex e-con e-child\" data-id=\"b46ebf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-723ebdd elementor-widget elementor-widget-heading\" data-id=\"723ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mais de 400 clientes em 30 pa\u00edses, entre eles 89 grandes empresas.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4392aa esfumado elementor-widget elementor-widget-image-carousel\" data-id=\"e4392aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-novartis-white-02-768x220.png\" alt=\"Logo da Novartis\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-ibm-white-02-768x220.png\" alt=\"Logo da IBM\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-volkswagen-white-02-768x220.png\" alt=\"Logo da Volkswagen\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-meta-white-02-768x220.png\" alt=\"Logo da Meta\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-roche-white-02-768x220.png\" alt=\"Logo da Roche\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-uber-white-02-768x220.png\" alt=\"Logo da Uber\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-danone-white-02-768x220.png\" alt=\"Logo da Danone\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/logo-astrazeneca-white-02-768x220.png\" alt=\"Logo da AstraZeneca\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dee33b otf-challenge-stats-master otf-nf e-con-boxed e-flex e-con e-parent\" data-id=\"9dee33b\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-challenge-stats-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7be4f9 e-con-full e-flex e-con e-child\" data-id=\"e7be4f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a9c7d elementor-widget elementor-widget-heading\" data-id=\"20a9c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">O desafio<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee5e6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"29ee5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A sua mensagem disputa espa\u00e7o <br><i>com tudo o que est\u00e1 na tela deles.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71e106 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f71e106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9da99f9 e-con-full e-flex e-con e-child\" data-id=\"9da99f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79c6658 e-con-full e-flex e-con e-child\" data-id=\"79c6658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3c735 elementor-widget elementor-widget-heading\" data-id=\"ac3c735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">25,000&times;<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78977e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"78977e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>mais horas de conte\u00fado produzidas em um ano no YouTube do que em todas as redes de televis\u00e3o tradicionais juntas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c7542d e-con-full e-flex e-con e-child\" data-id=\"3c7542d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173adc8 elementor-widget elementor-widget-heading\" data-id=\"173adc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1&ndash;2%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4f2fc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b4f2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>de crescimento anual no tempo que as pessoas dedicam \u00e0 m\u00eddia na \u00faltima d\u00e9cada. Quase n\u00e3o mudou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5582964 elementor-widget elementor-widget-text-editor\" data-id=\"5582964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: McKinsey &amp; Company, &ldquo;The attention equation: Winning the right battles for consumer attention&rdquo;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884fe0a e-con-full e-flex e-con e-child\" data-id=\"884fe0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fade36e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fade36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os funcion\u00e1rios rolam os mesmos feeds que todo mundo, e o e-mail para toda a empresa \u00e9 s\u00f3 mais uma notifica\u00e7\u00e3o para descartar. Um v\u00eddeo com um ponto claro, colegas de verdade e um l\u00edder que fala como gente conquista os minutos que pede. Esse \u00e9 todo o trabalho de um v\u00eddeo de endomarketing e comunica\u00e7\u00e3o interna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a4df0 elementor-widget elementor-widget-button\" data-id=\"22a4df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olivetreefilms.com\/br\/contato\/?source=internal-communications\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conte o que precisa mudar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de689e8 otf-list-numbers-master e-flex e-con-boxed e-con e-parent\" data-id=\"de689e8\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-list-numbers-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35a347d e-con-full e-flex e-con e-child\" data-id=\"35a347d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16056ed e-con-full e-flex e-con e-child\" data-id=\"16056ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d85ec4 elementor-widget elementor-widget-heading\" data-id=\"1d85ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os momentos <i>que pedem um v\u00eddeo<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b6237 elementor-widget elementor-widget-text-editor\" data-id=\"b7b6237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Algumas mensagens podem ir por e-mail. Estas, n\u00e3o. S\u00e3o os momentos em que tom, rosto e voz decidem se as pessoas prestam aten\u00e7\u00e3o ou se desligam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e3980 e-con-full hover-grow e-flex e-con e-child\" data-id=\"47e3980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-529aaab e-con-full e-flex e-con e-child\" data-id=\"529aaab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2267627 elementor-widget elementor-widget-heading\" data-id=\"2267627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5377 elementor-widget elementor-widget-heading\" data-id=\"37d5377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mensagens da lideran\u00e7a<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5567928 e-con-full e-flex e-con e-child\" data-id=\"5567928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4674cc elementor-widget elementor-widget-text-editor\" data-id=\"e4674cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O CEO, o novo diretor do pa\u00eds, o l\u00edder que precisa explicar uma decis\u00e3o dif\u00edcil. Curto, direto e na voz da pr\u00f3pria pessoa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07f4ff2 e-con-full hover-grow e-flex e-con e-child\" data-id=\"07f4ff2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6fc5a6 e-con-full e-flex e-con e-child\" data-id=\"c6fc5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-278c418 elementor-widget elementor-widget-heading\" data-id=\"278c418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be35f9 elementor-widget elementor-widget-heading\" data-id=\"5be35f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reuni\u00f5es gerais e conven\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f4e8da e-con-full e-flex e-con e-child\" data-id=\"6f4e8da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df41e4f elementor-widget elementor-widget-text-editor\" data-id=\"df41e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u00eddeos de resumo e trechos para quem est\u00e1 no turno da noite, em outro fuso hor\u00e1rio ou na estrada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-558951a e-con-full hover-grow e-flex e-con e-child\" data-id=\"558951a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f798d29 e-con-full e-flex e-con e-child\" data-id=\"f798d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b11c0ad elementor-widget elementor-widget-heading\" data-id=\"b11c0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe532e elementor-widget elementor-widget-heading\" data-id=\"cbe532e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mudan\u00e7a e transforma\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c9d5c e-con-full e-flex e-con e-child\" data-id=\"94c9d5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362279e elementor-widget elementor-widget-text-editor\" data-id=\"362279e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Uma fus\u00e3o, um sistema novo, uma nova estrutura. As pessoas ouvem o porqu\u00ea da lideran\u00e7a e o como dos colegas que j\u00e1 passaram pela mudan\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d47fcd e-con-full hover-grow e-flex e-con e-child\" data-id=\"3d47fcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0deb771 e-con-full e-flex e-con e-child\" data-id=\"0deb771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4139168 elementor-widget elementor-widget-heading\" data-id=\"4139168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab796f7 elementor-widget elementor-widget-heading\" data-id=\"ab796f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultados e estrat\u00e9gia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3009f9 e-con-full e-flex e-con e-child\" data-id=\"b3009f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c6659 elementor-widget elementor-widget-text-editor\" data-id=\"c8c6659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os n\u00fameros e o plano, explicados de um jeito que as pessoas consigam repetir para os seus pr\u00f3prios times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c811b22 e-con-full hover-grow e-flex e-con e-child\" data-id=\"c811b22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b0fb716 e-con-full e-flex e-con e-child\" data-id=\"b0fb716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f0f73 elementor-widget elementor-widget-heading\" data-id=\"f4f0f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">05.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e1940 elementor-widget elementor-widget-heading\" data-id=\"97e1940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cultura e valores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3794da4 e-con-full e-flex e-con e-child\" data-id=\"3794da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb170d elementor-widget elementor-widget-text-editor\" data-id=\"9eb170d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Valores mostrados por pessoas e decis\u00f5es reais, n\u00e3o pintados na parede. Para hist\u00f3rias contadas pelos seus times, veja <a href=\"https:\/\/olivetreefilms.com\/br\/filme-documentario\/\">filme document\u00e1rio<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02d72bb e-flex e-con-boxed e-con e-parent\" data-id=\"02d72bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef51cc7 e-con-full e-flex e-con e-child\" data-id=\"ef51cc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554b62b elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"554b62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tComunica\u00e7\u00e3o interna:\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTrabalhos selecionados\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbc0c4 elementor-widget elementor-widget-text-editor\" data-id=\"9cbc0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A maioria dos v\u00eddeos internos nunca sai da empresa, por isso s\u00f3 mostramos trailers com autoriza\u00e7\u00e3o. Outros exemplos s\u00e3o enviados sob consulta, com NDA se voc\u00ea precisar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a151782 e-con-full e-flex e-con e-child\" data-id=\"a151782\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687131f elementor-view-framed elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"687131f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8xMjQzOTQzODkxP2F1dG9wbGF5PTEmZG50PTEifQ%3D%3D\" class=\"elementor-icon elementor-animation-pulse\" tabindex=\"-1\" aria-label=\"Assista ao trailer\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 9.33 10.67\"><defs><style>.cls-1{fill-rule:evenodd;}<\/style><\/defs><path class=\"cls-1\" d=\"M8.38,7.29c-1.39,1.26-3.12,2.38-5.02,3.15-1.62,.64-2.98-.16-3.18-1.76C-.06,6.33-.06,4.08,.18,1.97,.4,.31,1.89-.4,3.36,.22c1.88,.77,3.56,1.81,5.02,3.15,1.25,1.13,1.28,2.74,0,3.92Z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ2aW1lbyIsInVybCI6Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby8xMjQzOTQzODkxP2F1dG9wbGF5PTEmZG50PTEifQ%3D%3D\" >\n\t\t\t\t\t\t\tAssista ao trailer\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e2a7ad otf-six-questions-master otf-nf e-con-boxed e-flex e-con e-parent\" data-id=\"8e2a7ad\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-six-questions-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c983cc e-con-full e-flex e-con e-child\" data-id=\"0c983cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64b78bf e-con-full e-flex e-con e-child\" data-id=\"64b78bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af7c65f otf-nf-eyebrow elementor-widget elementor-widget-heading\" data-id=\"af7c65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Como come\u00e7amos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c08f7f e-con-full e-flex e-con e-child\" data-id=\"4c08f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5f34b otf-nf-h2 elementor-widget elementor-widget-heading\" data-id=\"9d5f34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para quem \u00e9 <i>esta mensagem, de verdade?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a69f8d elementor-widget elementor-widget-text-editor\" data-id=\"5a69f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Um v\u00eddeo de comunica\u00e7\u00e3o interna come\u00e7a pelo p\u00fablico, n\u00e3o pelo an\u00fancio. Antes de qualquer roteiro, respondemos a seis perguntas com o seu time de comunica\u00e7\u00e3o e com os l\u00edderes que v\u00e3o aparecer diante da c\u00e2mera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36149f8 e-con-full e-flex e-con e-child\" data-id=\"36149f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-34d85db e-con-full otf-nf-col-l e-flex e-con e-child\" data-id=\"34d85db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfac517 e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"bfac517\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3063fb4 elementor-widget elementor-widget-heading\" data-id=\"3063fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">01<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3385751 elementor-widget elementor-widget-heading\" data-id=\"3385751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quem precisa ouvir<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc37172 elementor-widget elementor-widget-text-editor\" data-id=\"bc37172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As pessoas que o v\u00eddeo precisa alcan\u00e7ar primeiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7ad723 e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"d7ad723\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af550e6 elementor-widget elementor-widget-heading\" data-id=\"af550e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b237163 elementor-widget elementor-widget-heading\" data-id=\"b237163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que acreditam hoje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36873ca elementor-widget elementor-widget-text-editor\" data-id=\"36873ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que pensam de voc\u00eas e do assunto agora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de02e91 e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"de02e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74b057 elementor-widget elementor-widget-heading\" data-id=\"d74b057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">03<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eef57b elementor-widget elementor-widget-heading\" data-id=\"7eef57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que precisam entender<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec54436 elementor-widget elementor-widget-text-editor\" data-id=\"ec54436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A \u00fanica ideia com que precisam sair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b434626 e-con-full otf-nf-col-c e-flex e-con e-child\" data-id=\"b434626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d047ed elementor-widget elementor-widget-html\" data-id=\"9d047ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"otf-radial\" aria-hidden=\"true\"><span class=\"otf-radial-ring r1\"><\/span><span class=\"otf-radial-ring r2\"><\/span><div class=\"otf-radial-core\">Seu<br>p\u00fablico<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1949d8 e-con-full otf-nf-col-r e-flex e-con e-child\" data-id=\"b1949d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6d467e e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"e6d467e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17e202 elementor-widget elementor-widget-heading\" data-id=\"f17e202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">04<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eba326 elementor-widget elementor-widget-heading\" data-id=\"1eba326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que voc\u00ea precisa que fa\u00e7am<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9fbd5 elementor-widget elementor-widget-text-editor\" data-id=\"5c9fbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A \u00fanica a\u00e7\u00e3o que conta depois que o v\u00eddeo termina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72c45b0 e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"72c45b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5375a elementor-widget elementor-widget-heading\" data-id=\"ce5375a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">05<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8dd52 elementor-widget elementor-widget-heading\" data-id=\"de8dd52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que est\u00e1 no caminho<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edb945 elementor-widget elementor-widget-text-editor\" data-id=\"7edb945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A d\u00favida, o h\u00e1bito ou a obje\u00e7\u00e3o a superar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e7e1bd e-con-full otf-nf-card e-flex e-con e-child\" data-id=\"0e7e1bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6891075 elementor-widget elementor-widget-heading\" data-id=\"6891075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">06<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdda505 elementor-widget elementor-widget-heading\" data-id=\"bdda505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quem aprova<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a986a57 elementor-widget elementor-widget-text-editor\" data-id=\"a986a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Todos que precisam dizer sim antes da publica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d0a59 elementor-widget elementor-widget-html\" data-id=\"c5d0a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"otf-chips\"><span class=\"otf-chips-l\">De onde v\u00eam as respostas<\/span><span class=\"otf-chip\">Seu briefing<\/span><span class=\"otf-chip\">Entrevistas com o seu time<\/span><span class=\"otf-chip\">Seus v\u00eddeos anteriores<\/span><span class=\"otf-chip\">Seus aprovadores<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b44c97 otf-break-still e-flex e-con-boxed e-con e-parent\" data-id=\"5b44c97\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-break-still\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c405662 e-con-full e-flex e-con e-child\" data-id=\"c405662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2907621 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2907621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00edderes que falam <i>como gente.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01794ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01794ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A maioria dos executivos n\u00e3o \u00e9 ator, e nem precisa ser. Preparamos os l\u00edderes antes da grava\u00e7\u00e3o, entrevistamos em vez de faz\u00ea-los ler, mantemos o tempo de set curto e orientamos a fala quando o teleprompter \u00e9 inevit\u00e1vel. O resultado soa como a pessoa que os funcion\u00e1rios encontram no corredor, n\u00e3o como um comunicado com rosto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf6ca9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cdf6ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olivetreefilms.com\/br\/contato\/?source=internal-communications\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 19 13.41\"><path d=\"M18.71,6L12.71,0l-1.41,1.41,4.29,4.29H0v2H15.59l-4.29,4.29,1.41,1.41,6-6c.39-.39,.39-1.02,0-1.41Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planeje um v\u00eddeo com a lideran\u00e7a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be656c2 otf-big-quote-master otf-nf e-con-boxed e-flex e-con e-parent\" data-id=\"be656c2\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-big-quote-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f4e178 e-con-full e-flex e-con e-child\" data-id=\"1f4e178\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491fbae otf-nf-quote-text elementor-widget elementor-widget-heading\" data-id=\"491fbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">&ldquo;Servi\u00e7o excelente. Equipe 100% comprometida com a qualidade da entrega [...] O que eu mais admiro na Olive Tree \u00e9 o n\u00edvel de excel\u00eancia na organiza\u00e7\u00e3o deles.&rdquo;<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec33678 elementor-widget elementor-widget-text-editor\" data-id=\"ec33678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alberto Ferreira Franco<br><span style=\"color:#7F8363\">Avalia\u00e7\u00e3o no Google<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ee6d8 otf-faq-master e-flex e-con-boxed e-con e-parent\" data-id=\"24ee6d8\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-faq-master\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e05e5e6 e-con-full e-flex e-con e-child\" data-id=\"e05e5e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d26c4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f5d26c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas sobre v\u00eddeos de comunica\u00e7\u00e3o interna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddff89f elementor-widget elementor-widget-text-editor\" data-id=\"ddff89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que gestores de comunica\u00e7\u00e3o e RH perguntam antes de colocar a lideran\u00e7a diante da c\u00e2mera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e1e0ce e-con-full e-flex e-con e-child\" data-id=\"0e1e0ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca50c1 elementor-widget elementor-widget-n-accordion\" data-id=\"4ca50c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8030\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8030\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O que \u00e9 um v\u00eddeo de comunica\u00e7\u00e3o interna? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8030\" class=\"elementor-element elementor-element-d67bdaf e-con-full e-flex e-con e-child\" data-id=\"d67bdaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e151e9 elementor-widget elementor-widget-text-editor\" data-id=\"9e151e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u00eddeo de comunica\u00e7\u00e3o interna \u00e9 o v\u00eddeo feito para as pessoas da pr\u00f3pria empresa: uma mensagem da lideran\u00e7a, o resumo de uma reuni\u00e3o geral, o an\u00fancio de uma mudan\u00e7a, uma atualiza\u00e7\u00e3o de resultados ou um v\u00eddeo de cultura. \u00c9 uma das ferramentas mais fortes do endomarketing, porque faz os funcion\u00e1rios entenderem e acreditarem em uma mensagem, e n\u00e3o ensinar um procedimento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8031\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8031\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Como fazer um v\u00eddeo do CEO que n\u00e3o pare\u00e7a ensaiado? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8031\" class=\"elementor-element elementor-element-4c33dec e-con-full e-flex e-con e-child\" data-id=\"4c33dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35388d elementor-widget elementor-widget-text-editor\" data-id=\"f35388d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Entreviste o l\u00edder em vez de entregar um roteiro. Preparamos os pontos principais com o seu time de comunica\u00e7\u00e3o, fazemos as perguntas no set e montamos o v\u00eddeo a partir das respostas. Quando o teleprompter \u00e9 necess\u00e1rio, reescrevemos o texto no jeito de falar do pr\u00f3prio l\u00edder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8032\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8032\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Voc\u00eas gravam reuni\u00f5es gerais e eventos da empresa? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8032\" class=\"elementor-element elementor-element-854735e e-con-full e-flex e-con e-child\" data-id=\"854735e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5a2bc elementor-widget elementor-widget-text-editor\" data-id=\"1c5a2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sim. Gravamos reuni\u00f5es gerais, conven\u00e7\u00f5es de abertura de ano e encontros da lideran\u00e7a, e transformamos tudo em v\u00eddeos de resumo e trechos curtos para os times que n\u00e3o estavam na sala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8033\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8033\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Como voc\u00eas mant\u00eam os v\u00eddeos internos confidenciais? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8033\" class=\"elementor-element elementor-element-9e2c5ee e-con-full e-flex e-con e-child\" data-id=\"9e2c5ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c216f elementor-widget elementor-widget-text-editor\" data-id=\"d6c216f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Assinamos o seu NDA antes do primeiro briefing, limitamos o acesso ao material bruto e nunca publicamos trabalhos internos sem autoriza\u00e7\u00e3o por escrito. Resultados, reestrutura\u00e7\u00f5es e estrat\u00e9gia ficam dentro da empresa at\u00e9 voc\u00ea decidir o contr\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8034\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8034\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> D\u00e1 para levar a mesma mensagem a todas as unidades e idiomas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8034\" class=\"elementor-element elementor-element-afd6731 e-con-full e-flex e-con e-child\" data-id=\"afd6731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5768622 elementor-widget elementor-widget-text-editor\" data-id=\"5768622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sim. Uma produ\u00e7\u00e3o, legendas ou locu\u00e7\u00e3o para cada mercado, e vers\u00f5es locais quando uma unidade precisa do seu pr\u00f3prio l\u00edder ou exemplo. Veja <a href=\"https:\/\/olivetreefilms.com\/multi-market-production\/\">produ\u00e7\u00e3o em v\u00e1rios mercados<\/a> (em ingl\u00eas).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8035\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8035\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Qual a diferen\u00e7a entre v\u00eddeos de comunica\u00e7\u00e3o interna e de treinamento? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12H18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 12V18\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12 6V8.79779\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8035\" class=\"elementor-element elementor-element-33280e0 e-con-full e-flex e-con e-child\" data-id=\"33280e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5e3ca elementor-widget elementor-widget-text-editor\" data-id=\"ef5e3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u00eddeos de comunica\u00e7\u00e3o interna mudam o que as pessoas entendem e em que acreditam. V\u00eddeos de treinamento ensinam como fazer uma tarefa. Para o segundo caso, veja <a href=\"https:\/\/olivetreefilms.com\/br\/produtora-videos-de-treinamento\/\">v\u00eddeos de treinamento<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"O que \\u00e9 um v\\u00eddeo de comunica\\u00e7\\u00e3o interna?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V\\u00eddeo de comunica\\u00e7\\u00e3o interna \\u00e9 o v\\u00eddeo feito para as pessoas da pr\\u00f3pria empresa: uma mensagem da lideran\\u00e7a, o resumo de uma reuni\\u00e3o geral, o an\\u00fancio de uma mudan\\u00e7a, uma atualiza\\u00e7\\u00e3o de resultados ou um v\\u00eddeo de cultura. \\u00c9 uma das ferramentas mais fortes do endomarketing, porque faz os funcion\\u00e1rios entenderem e acreditarem em uma mensagem, e n\\u00e3o ensinar um procedimento.\"}},{\"@type\":\"Question\",\"name\":\"Como fazer um v\\u00eddeo do CEO que n\\u00e3o pare\\u00e7a ensaiado?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Entreviste o l\\u00edder em vez de entregar um roteiro. Preparamos os pontos principais com o seu time de comunica\\u00e7\\u00e3o, fazemos as perguntas no set e montamos o v\\u00eddeo a partir das respostas. Quando o teleprompter \\u00e9 necess\\u00e1rio, reescrevemos o texto no jeito de falar do pr\\u00f3prio l\\u00edder.\"}},{\"@type\":\"Question\",\"name\":\"Voc\\u00eas gravam reuni\\u00f5es gerais e eventos da empresa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sim. Gravamos reuni\\u00f5es gerais, conven\\u00e7\\u00f5es de abertura de ano e encontros da lideran\\u00e7a, e transformamos tudo em v\\u00eddeos de resumo e trechos curtos para os times que n\\u00e3o estavam na sala.\"}},{\"@type\":\"Question\",\"name\":\"Como voc\\u00eas mant\\u00eam os v\\u00eddeos internos confidenciais?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Assinamos o seu NDA antes do primeiro briefing, limitamos o acesso ao material bruto e nunca publicamos trabalhos internos sem autoriza\\u00e7\\u00e3o por escrito. Resultados, reestrutura\\u00e7\\u00f5es e estrat\\u00e9gia ficam dentro da empresa at\\u00e9 voc\\u00ea decidir o contr\\u00e1rio.\"}},{\"@type\":\"Question\",\"name\":\"D\\u00e1 para levar a mesma mensagem a todas as unidades e idiomas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sim. Uma produ\\u00e7\\u00e3o, legendas ou locu\\u00e7\\u00e3o para cada mercado, e vers\\u00f5es locais quando uma unidade precisa do seu pr\\u00f3prio l\\u00edder ou exemplo. Veja produ\\u00e7\\u00e3o em v\\u00e1rios mercados (em ingl\\u00eas).\"}},{\"@type\":\"Question\",\"name\":\"Qual a diferen\\u00e7a entre v\\u00eddeos de comunica\\u00e7\\u00e3o interna e de treinamento?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V\\u00eddeos de comunica\\u00e7\\u00e3o interna mudam o que as pessoas entendem e em que acreditam. V\\u00eddeos de treinamento ensinam como fazer uma tarefa. Para o segundo caso, veja v\\u00eddeos de treinamento.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-626c44f otf-cta-master e-flex e-con-boxed e-con e-parent\" data-id=\"626c44f\" data-element_type=\"container\" data-e-type=\"container\" id=\"otf-cta-master\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0ad61b e-con-full e-flex e-con e-child\" data-id=\"e0ad61b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e17b0 elementor-widget elementor-widget-heading\" data-id=\"03e17b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vamos conversar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416b93e elementor-widget elementor-widget-heading\" data-id=\"416b93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diga uma vez.<br><i>Garanta que todos ou\u00e7am.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee5dc7 e-con-full e-flex e-con e-child\" data-id=\"bee5dc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92a6b58 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"92a6b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olivetreefilms.com\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Veja os cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9391d28 elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"9391d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/olivetreefilms.com\/br\/contato\/?source=internal-communications\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 19 13.41\"><path d=\"M18.71,6L12.71,0l-1.41,1.41,4.29,4.29H0v2H15.59l-4.29,4.29,1.41,1.41,6-6c.39-.39,.39-1.02,0-1.41Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pe\u00e7a um or\u00e7amento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e48b419 e-con-full e-flex e-con e-child\" data-id=\"e48b419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-803d4ac elementor-widget__width-initial e-transform e-transform elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"803d4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still.webp\" class=\"attachment-full size-full wp-image-4561\" alt=\"Integrante da equipe da Mercafacil falando ao lado de uma parede com a marca no escrit\u00f3rio, do filme de employer branding\" srcset=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still.webp 1672w, https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still-300x169.webp 300w, https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still-1024x576.webp 1024w, https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still-768x432.webp 768w, https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/employer-branding-mercafacil-still-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33394e elementor-widget__width-initial e-transform elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d33394e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/olivetreefilms.com\/wp-content\/uploads\/2026\/10\/corporate-film-premierpet-still-07.webp\" class=\"attachment-full size-full wp-image-4605\" alt=\"Profissional de jaleco e touca descart\u00e1vel caminhando entre 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