New marketing strategies are always emerging in this very dynamic field. A good example is branded content, which offers an innovative solution to the challenges of communicating your brand's message to customers. It involves the creation of content that is directly related to a brand's universe. This content must be of high quality and relevant to the target audience.
The creation of content which focuses on the development, maintenance and nurturing of a community or fanbase is a major marketing trend nowadays. People are tired of receiving "more of the same" and want something content with true value. As a result, modern businesses must adapt their communication strategies in order to reach potential customers with the appropriate message, through the right channels. To do so, it is crucial to rely on a full service video production company that knows how to build awareness for a brand by associating it with culture and values through entertainment.
Goals for Branded Content
Instead of being associated with advertising, which are frequently ignored or widely disliked, the brand is now tied to information or entertainment, which have greater value for the consumer. Basically, it is content that speaks about the brand without necessarily addressing it, created to attract or maintain an audience by promoting meaningful, engaging experiences and activations.
Producing brand-specific content is an effort to keep an ongoing dialogue with your audience. An excellent opportunity to further align the relationship between the customer and the brand is to consistently raise it with well-written and consumer-focused content.
- Reinforcing brand positioning;
- Increasing brand value;
- Promoting spontaneous company recall;
- Establishing connections with target audiences;
- Increasing consumer engagement;
- Creating communities around brands.
Content is king.
Producing brand-specific content is an effort to keep an ongoing dialogue with your audience. An excellent opportunity to further align the relationship between the customer and the brand is to consistently raise it with well-written and consumer-focused content.
CASE STUDY
HEDGEPOINT ACADEMY
hEDGEpoint Global Markets is a company that specializes in risk management and volatility protection in the global chain of agricultural and energy commodities. They approached us for assistance in the development of the hEdgePoint Academy. We created original content from start to finish, including LMS distribution. Within three months of starting the project, we launched the platform with more than 140 assets, including videos and PDFs.
CASE STUDY
WIZARD | THERE & AROUND
Wizard by Pearson, the world's leading language school franchise, came to us with the challenge of producing a branded content series for its students. In this series of stories, students would follow the routine of a team in a company that strongly believes that innovation, accessibility, soft skills, and technology are keys to success.
By relying on the support of our experienced team, Wizard was able to choose the best strategy for this brand series which included art direction, filming and complete post-production.
NEED CREATIVE HELP?
Far beyond capturing beautiful footage and great editing, our team is ready to develop original and creative scripts that attract leads, connect with your audience and deliver results.
The term "branded content" may be relatively new and less well-known. But he is so effective that he has already been given an official award category at the Cannes Lions Festival.
Let our clients speak for themselves:
EBox Digital
Agile and supportive team, high-quality work, and our final product was excellent. Thank you Olive Tree team!
Choveu Agency
We work with Olive on projects with our clients, and they are great partners, trustworthy and highly skilled. We strongly recommend them.
Daiichi Sankyo
Extremely skilled production company with reasonable prices, quality deliveries and very organized with schedules.
