Tutorial videos can help to promote brands because they are a valuable marketing tool that provide clear instructions on how to use a product, for example, saving both the customer and the company time and resources.
Also known as "how-to videos", these type of content provides valuable information to customers by demonstrating how to use a product or service, or by providing tips and tricks for achieving a specific goal. By creating and sharing how-to videos, businesses can establish themselves as experts in their field, build trust with their audience, and ultimately drive sales.
Step-by-step guide for visual learners
One of the biggest advantages of tutorial videos is that they allow businesses to showcase their products or services in action. This gives customers a better understanding of what they can expect when they make a purchase, and can help to overcome any objections they may have. Additionally, by providing helpful and informative content, businesses can establish themselves as a trusted resource in their industry, which can lead to increased brand loyalty and repeat customers.
By showing how your products work and highlighting their key features, you can help potential customers understand why they need your products and how they can benefit from them. This can be particularly helpful for complex products or services that may be difficult to explain in writing or through traditional marketing materials.
- 83% of respondents prefer viewing videos, compared to reading or listening to instructive or informational content.
- When given instructions visually, 2 out of 3 employees perform better and learn material 7% faster.
- More than 50% of internet customers claim that watching videos influences their buying decisions.
- More than 70% of YouTube viewers use the site for help solving problems.
CASE STUDY
TEKBOND TUTORIAL SERIES
Tekbond is a company that specializes in the production and importing of various goods, including adhesives, for both domestic and commercial use, serving the widest variety of market segments. By relying on the experience of our creative team, Tekbond was able to create this tutorial web series to highlight the various applications for their line of products.
CASE STUDY
NOVARTIS
MANAGE MS SERIES
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. By relying on the experience of our creative team, Novartis was able to present to its multiple sclerosis patients a video series with various tips and tutorials of how to use their medication and how to access their supporting materials.
Masters at simplifying the complex
It requires some technique to make products or services seem interesting and clear to an audience, regardless of how elaborate they are. We are a full service video production agency with extensive experience in simplifying complex using motion graphics and 2D animation. Our team is ready to develop original artwork and creative scripts to attract leads, connect with your audience and make you sell more.
Why hire Olive Tree Films for
your tutorial videos production?
Olive Tree Films has more than 12 years of experience in video content and has become a reference in tutorials and animated video production. Our instructional and creative teams have all the necessary tools for the development of step-by-step tutorials videos. Contact us and let's talk about your project!
Let our clients speak for themselves:
EBox Digital
Agile and supportive team, high-quality work, and our final product was excellent. Thank you Olive Tree team!
Choveu Agency
We work with Olive on projects with our clients, and they are great partners, trustworthy and highly skilled. We strongly recommend them.
Daiichi Sankyo
Extremely skilled production company with reasonable prices, quality deliveries and very organized with schedules.
