Recruitment Video Production to Attract and Retain Talent
Employer brand and recruitment films built on real employees and real workplaces, for the roles you need to fill and the people you want to keep.
Trusted by employers such as Novartis, IBM, Volkswagen and Danone.
For HR and talent teams
Candidates check what it is like to work for you before they apply. Give them a film that answers with the people they would work with.
Real employees. Real workplaces.
Candidates decide before they apply.
Recruitment video production is the planning and production of films that show candidates what a company is like from the inside: the work, the people, the places and the reasons to stay. An employer branding video works on reputation over time, while a recruitment video speaks to a specific role, team or hiring campaign. Most companies need both, and the best results come when they are planned from the same shoot.
The problem these films solve is simple to describe and hard to fix. Roles stay open because the right people do not know you, or know you only through job descriptions and review sites. New hires leave in their first months because the job was not what they imagined. A careers page full of stock photos tells candidates nothing, and they notice.
A good film changes what candidates know before the first interview. It shows the real workplace, lets real employees explain the work in their own words, and sets honest expectations. That brings in people who already understand the job, and it keeps the ones who would have left once they found out.
Employer brand films
Role and team recruitment films
Employee testimonial videos
Company culture videos
Onboarding and welcome films
Campus and early career films
Employer brand films
Role and team recruitment films
Employee testimonial videos
Company culture videos
Onboarding and welcome films
Campus and early career films
What usually goes wrong
Recruitment films fail for reasons that are easy to avoid when they are planned in advance. Each one costs more to fix after the shoot than to prevent before it.
01.
Employees reading a script
Candidates recognize rehearsed lines in seconds. We interview employees instead of handing them text, prepare them before the shoot and build the film from what they actually say, so the energy and the vocabulary are their own.
02.
One film for every role
An engineer, a nurse and a sales trainee ask different questions before they apply. We plan a central employer brand film and short cuts for each priority role, so every candidate sees the people and places of the job they want.
03.
A film that ages with your team
People change jobs, including the ones in your film. We record more voices than the edit needs and build the film in modules, so a section can be replaced when someone leaves instead of retiring the whole film.
04.
Hiding the hard parts
Shift work, travel, physical effort or long training periods do not disappear because the film leaves them out. Showing them honestly filters for the people who will stay, and it protects your reputation on review sites.
05.
Forgetting where the film will live
A careers page, a LinkedIn campaign, a job fair screen and an onboarding portal need different lengths and formats. We plan every version before the shoot, with captions, so nothing has to be reshot later.
Recruitment films in practice
Employer brand, culture and recruitment films for companies hiring in one country or many.
How we produce recruitment films
From open role to final cut
Five stages built with your HR and communications teams, so the film reflects what employees actually experience and passes internal approval without surprises.
Real people.
Real places.
Employer brand and
recruitment films
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Roles and audiences
Which roles are hardest to fill, who you want to attract, and what candidates ask before they apply.
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Employee casting
We interview employees before the shoot and choose the voices that explain the work best.
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Sites and releases
Access, safety rules, image releases and shift schedules agreed with each site.
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Filming at work
Small crews film the real work, so operations continue while we shoot.
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Versions for every channel
Master film, role cuts, vertical versions and captions in every language you hire in.
Hiring in several countries?
One film, every market.
Global employers rarely hire in one place. A plant in Mexico, an engineering hub in Poland and a headquarters in the United States compete for different people, in different languages, with different expectations about work. A recruitment film that only shows headquarters tells most of your candidates that the film is not about them.
We plan employer brand films for every market from the start: local employees on camera, local crews working to one brief, and versions in each language with captions. One team coordinates every site and every approval through multi-market video production, so the film looks and feels the same in every country while each audience sees people like them.
The formats that attract and keep people
Most employer brand programs are built from a few formats. A corporate film shows the company, its purpose and its workplaces, and becomes the anchor of the careers page. Brand documentaries follow real employees through real work, which makes them the most credible format for candidates who have learned to distrust advertising.
Retention starts on the first day. Onboarding and welcome films, produced as internal communications video, give every new hire the same introduction to the company, wherever they join. Role-specific instruction belongs to corporate training video production, so new employees reach full productivity faster and feel prepared instead of lost.
The strongest programs plan these films together. One shoot can produce the employer brand film, the role cuts for recruitment campaigns and the welcome film for onboarding, with the same people and the same look.
Hiring for roles that stay open too long?
Employers in more than 30 countries
We have produced films for more than 400 clients, among them 89 large enterprises, including employers such as Novartis, IBM, Volkswagen, Danone and AstraZeneca. Our crews film inside offices, plants, laboratories and hospitals, with the access, safety and release procedures each site requires, and prepare employees who have never spoken on camera so they sound like themselves.
Recruitment video questions
What HR, talent acquisition and employer brand teams ask before a project starts.
What is a recruitment video?
A recruitment video is a short film that shows candidates what it is like to work at a company or in a specific role, usually through real employees and real workplaces. It is used on careers pages, job ads, social media and at hiring events to attract the right applicants and set honest expectations.
What is the difference between an employer branding video and a recruitment video?
An employer branding video builds your reputation as a place to work over time, for everyone who might one day apply. A recruitment video supports a specific role, team or hiring campaign. Most companies plan both from the same shoot, so the role cuts share the look and the people of the main film.
Should we use real employees or actors?
Real employees, in almost every case. Candidates trust colleagues more than actors, and employees who are interviewed instead of scripted come across as credible. We prepare them before the shoot, keep the crew small and give them time, so people who have never been on camera sound like themselves.
How long should a recruitment video be?
Most employer brand films run between 90 seconds and 3 minutes for the careers page, with cuts of 15 to 60 seconds for job ads and social media. Role-specific films usually work best at 1 to 2 minutes, long enough to show the work and short enough to watch before applying.
What happens when an employee in the film leaves the company?
We plan for it. Each film includes more voices than the edit needs and is built in sections, so a person who leaves can be replaced with another interview from the same shoot. Image releases are agreed with your legal team before filming, including how long the film can be used.
Can recruitment films help with retention?
Yes, in two ways. Honest recruitment films attract people who already understand the job, which reduces early departures. Onboarding and welcome films then give every new hire the same clear introduction, so the first weeks feel organized instead of improvised.
Can you film inside plants, hospitals or other restricted sites?
Yes. Our producers agree access, safety inductions, protective equipment and confidentiality with each site before the shoot, and plan around shift schedules. Crews stay small so work continues around us, and anything filmed in restricted areas is reviewed with your team before it leaves the edit.
Do you produce films for campus and early career hiring?
Yes. Graduate and intern programs need films that speak to people with no work experience yet, so we focus on recent hires, their first projects and what the program teaches. These films are usually short, vertical-friendly and produced alongside the main employer brand film.
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The right people are looking.
Show them the job as it is.
