Video Production Solutions for Enterprise Teams
Start with what has to be different in your business or your team. We plan the film, the format and the production around that.
400+ clients in more than 30 countries, including Novartis, IBM and Volkswagen.
You rarely need a video.
You need something to change.
Most briefs arrive as a format: a brand film, a launch video, a training series. Behind each one there is a business situation. A product your sales team struggles to explain. A change employees heard about from the wrong channel. A market where nobody knows your name yet. A hiring plan that depends on people who have never heard of you.
The format matters, but it comes second. When the first conversation is about what must be different after people watch the film, every decision that follows gets easier: who has to see it, what they need to understand, how much time they will give it, who approves it and where it will live after launch.
That is how we start every project, and it is how this page is organized: by the outcome you need, and by the team you lead.
No brief yet? Start with the problem.
The conversations behind the brief
The situations clients describe in first meetings, before anyone mentions a format.
01.
Respected by clients, unknown to the market
[REAL CLIENT LANGUAGE NEEDED] Leads to Build Brand Authority.
02.
A product that takes too long to explain
[REAL CLIENT LANGUAGE NEEDED] Leads to Explain Complex Solutions.
03.
A launch that has to land inside and outside the company
[REAL CLIENT LANGUAGE NEEDED] Leads to Launch Products & Initiatives.
04.
Buyers who want evidence before they commit
[REAL CLIENT LANGUAGE NEEDED] Leads to Earn Customer Trust.
05.
A change that must reach every site the same way
[REAL CLIENT LANGUAGE NEEDED] Leads to Align & Train Teams.
06.
Roles that stay open because candidates do not know you
[REAL CLIENT LANGUAGE NEEDED] Leads to Attract & Retain Talent.
Start from the outcome
Six business goals our films are planned around.
Start from your role
How we work with the people who own the brief.
01.
Marketing Teams
Campaign deadlines, versions for every channel and a brand to protect. We keep output high, approval rounds short and every cut consistent with your guidelines. See how we work with marketing teams.
02.
Communications Leaders
Leadership messages, change announcements and approvals that involve many people. We work inside your review path and keep the message exact when timing is tight. See how we work with communications leaders.
03.
CMOs
Brand consistency across markets, proof for the board and a budget that has to work harder. One production partner keeps films aligned from brief to final cut, in every country. See how we work with CMOs.
04.
HR & Employer Branding
Competition for talent, onboarding at scale and a reputation candidates check before they apply. Films that show the workplace the way employees know it. See how we work with HR and employer branding teams.
05.
Agencies
White-label production under your brand, with NDAs and your client relationship protected. A crew that answers to your creative lead, for agencies in Brazil and the US. See how we work with agencies.
06.
Global Brands
One team, one contract and one standard across markets, with local crews working to the same brief and regional reviewers built into the approval path. See multi-market video production.
Where your team and your goal meet
Each mark links to a goal that usually matters most to that team.
Proof from real projects
What our clients reported
Two projects described by the clients themselves in verified reviews on Clutch.
What changes when the film works
What each type of film is planned to change. Not promises: the brief we write against.
01.
Sales meetings
Before: sales spends the first meeting explaining what the product does.
After: the film does the first explanation, and the meeting starts at the questions that close deals.
02.
Change announcements
Before: employees learn about a change from rumors before the official message.
After: every site hears the same message from leadership, in the same words, on the same day.
03.
Launches in many markets
Before: each market produces its own launch video, with its own look and its own claims.
After: one launch film, versioned for each language and market, approved once.
04.
Proof
Before: your proof is a slide of logos.
After: your proof is a client explaining, in their own words, what changed.
05.
Recruiting
Before: candidates see a careers page that looks like every other careers page.
After: candidates see the people they would work with, in the places they would work.
In our clients' words
From verified reviews on Clutch and on our Google Business Profile. Google reviews translated from Portuguese.
What experience teaches you
A few things we have learned from producing for more than 400 clients. Each one changes how we plan a project.
01.
The first viewer is the approver.
A film that cannot pass review never reaches its audience. We map who approves what, and when, before the script is written. [SILAS INSIGHT NEEDED]
02.
"Everyone" is never one audience.
When a brief says the film is for everyone, it usually means three groups with three different questions. We ask which one matters most and build the film for them. [CAROLINE INSIGHT NEEDED]
03.
The film's life starts after delivery.
Cutdowns, subtitles, vertical versions and versions for each market decide how far a film travels. We plan them in the shoot, not after it. [SILAS INSIGHT NEEDED]
04.
Real people are more convincing than perfect lines.
Employees and customers speaking in their own words take more preparation than a script, and they are believed more. [CAROLINE INSIGHT NEEDED]
How a conversation starts
From problem to final cut
No brief required. A few lines about the situation, the audience and the deadline are enough to start. Each stage ends with a clear approval.
Problem first.
Format second.
One team from
first meeting to delivery
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Tell us what needs to change
A short description of the situation, the audience and the deadline. No finished brief needed.
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Our recommendation
The format, the approach, the production plan and the budget, with the reasoning behind each choice.
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Approvals and markets
Who reviews what and when, and which markets, languages and versions the film must serve.
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Production
Our directors lead the shoot, with local crews working to one standard.
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Delivery and versions
Edit, review rounds and every version, ratio and language your rollout needs.
Questions before you start
What buyers ask before they bring us a problem instead of a brief.
What are video production solutions?
Video production solutions are films planned around a business outcome instead of a format. At Olive Tree Films we organize them by goal, such as launching a product or aligning teams, and by the team that owns the brief, from marketing to HR.
Do I need a finished brief before contacting you?
No. A short description of the situation, the audience and the deadline is enough. We turn that into a recommendation on format, approach and budget, and we write the brief with you.
How is a solution different from a video style?
A solution starts from what has to change; a video style is the format that makes it happen. One goal can use several styles: a launch may combine a commercial, an explainer and an internal film.
Can one project cover several goals or markets?
Yes. Many projects serve a marketing goal and an internal goal at once, and many run in several countries. Multi-market projects work with one team, one contract and one standard across markets.
Start a conversation
Tell us what needs to change.
We will tell you what the film should do.
