Internal Communications Video Production
Leadership messages, town halls, change programs and culture films your people believe, approved by leadership and delivered to every site and language.
400+ clients in 30 countries, including 89 large enterprises.
The challenge
Your message competes
with everything else on their screen.
25,000×
more hours of content produced in a year on YouTube than on all traditional television networks combined.
1–2%
yearly growth in the time people spend with media over the past decade. It has barely moved.
Source: McKinsey & Company, “The attention equation: Winning the right battles for consumer attention”
Employees scroll the same feeds as everyone else, and the all-hands email is one more notification to swipe away. A film with a clear point, real colleagues and a leader who sounds like a person earns the minutes it asks for. That is the whole job of internal communications video production.
The moments that need a film
Some messages can travel by email. These cannot. They are the moments where tone, face and voice decide whether people lean in or tune out. They come up most when the goal is to align and train teams, and they are the daily work of communications leaders.
01.
Leadership messages
The CEO, the new country manager, the leader who has to explain a hard decision. Short, direct and in their own voice.
02.
Town halls and all-hands
Recap films and clips for the people on the night shift, in the other time zone or on the road.
03.
Change and transformation
A merger, a new system, a new structure. People hear the why from leaders and the how from colleagues who already made the change.
04.
Results and strategy
The numbers and the plan, explained so people can repeat them to their own teams.
05.
Culture and values
Values shown through real people and real decisions, not printed on a wall. For stories led by your teams, see brand documentaries.
Most internal films never leave the company, so we only show trailers with permission. More examples are available on request, under NDA if you need one.
How we start
Who is this message actually for?
An internal communications video starts with the audience, not the announcement. Before anyone writes a script, we answer six questions with your communications team and the leaders who will appear on camera.
01
Who has to hear it
The people the film must reach first.
02
What they believe today
What they think of you and the subject now.
03
What they need to understand
The one idea they must leave with.
04
What you need them to do
The one action that counts after the film ends.
05
What stands in the way
The doubt, habit or objection to overcome.
06
Who approves it
Everyone who must say yes before it is published.
Leaders who sound like people.
Most executives are not actors, and they should not have to be. We prepare leaders before the shoot, interview them instead of reading to them, keep their time on set short and coach delivery when a teleprompter is unavoidable. The result sounds like the person employees meet in the corridor, not a press release with a face.
“Excellent service. A team fully committed to the quality of the delivery. What I admire most about Olive Tree is their level of organization.”
Alberto Ferreira Franco
Google review, translated from Portuguese
Questions about internal communications video
What communications and HR leads ask before they put leadership on camera.
What is an internal communications video?
An internal communications video is a film made for a company’s own people: a leadership message, a town hall recap, a change announcement, a results update or a culture film. Its job is to make employees understand and believe a message, not to teach a procedure.
How do you make a CEO video that does not feel scripted?
Interview the leader instead of handing them a script. We prepare the key points with your communications team, ask the questions on set and build the film from the answers. Where a teleprompter is needed, we rewrite the text in the leader’s own spoken style.
Do you film town halls and company events?
Yes. We film town halls, kick-offs and leadership meetings and turn them into recap films and short clips for the teams who could not be in the room.
How do you keep internal films confidential?
We sign your NDA before the first briefing, limit access to the footage, and never publish internal work without written permission. Results, restructurings and strategy stay inside the company until you decide otherwise.
Can you deliver the same message to every site and language?
Yes. One production, subtitles or voice-over for each market, and local versions where a site needs its own leader or example. See multi-market video production.
What is the difference between internal communications and training videos?
Internal communications videos change what people understand and believe. Training videos teach them how to do a task. For the second, see corporate training videos.
