B2B Video Production Agency for Technology and Software
Customer stories, launch films and explainers for software, hardware and digital companies, built for buying committees, product releases and every market you sell in.
Technology companies that trust us with their story
Our technology clients
Software, hardware and digital companies on our list
Numbers from our own client records, not from a survey. Technology is the largest sector on our client list, and it is also the most varied: global vendors, IT service companies, SaaS scale-ups and young digital platforms.
30
Named clients
From IBM, Dell and Meta to scale-ups.
8
Large enterprises
Size as recorded in our client list.
8
Where clients are based
Headquarters, not shoot locations.
Source: Olive Tree Films client list, 30 technology and software clients.
The challenge
Your buyers are drowning in content.
Most of it looks the same.
25,000×
more hours of content produced in a year on YouTube than on all traditional television networks combined.
1–2%
yearly growth in the time people spend with media over the past decade. It has barely moved.
Source: McKinsey & Company, “The attention equation: Winning the right battles for consumer attention”
Technology buyers hear the same promises from every vendor: faster, smarter, more secure, powered by AI. A film earns attention when it shows something specific: a real customer, a real problem, the product working in a real place. Generic gets skipped. Specific gets forwarded to the buying committee, and that is where B2B deals are actually decided.
What tech marketing teams worry about
Technology and software companies come to us with the same handful of concerns, whether they are a global vendor or a scale-up preparing its first big launch. Here is how we answer each one, in practice, before it becomes a problem in the edit.
01.
Our product is too complex to film
Software has no shape and infrastructure has no face. We film the people who use it and what changes for them, and use screen capture and animation only where the interface itself is the point.
02.
The interface will change next quarter
Interfaces move fast. We keep product screens in separate layers and short modules, so a new release means updating a segment, not reshooting the film.
03.
Our buyers are a committee
The CFO, the CIO and the end user need different reasons to say yes. We plan one core film and cuts for each role from the same production.
04.
We sell in many countries
We produce versions with local customers, languages and supers, so the same story works in São Paulo, Austin and Copenhagen.
05.
We need it before the release
Tech launches move fast. We plan around release dates and sprints, and tell you honestly what fits in the window before you commit.
06.
Every vendor says the same thing
We start from customer evidence, not adjectives. What your customers say about you is much harder to copy than what your website says. Comlink, for example, commissioned a customer case in which an engineer from its client Rossetti talks about their work together.
07.
Security and unreleased products
Data centers, labs and products under embargo are filmed under your security rules, with NDAs, escorted crews and controlled footage.
What we produce for technology companies
Technology video production is not one format. A cloud vendor needs proof from customers, a hardware maker needs the product to look as good as it works, and a SaaS company needs a two-minute answer to the question every prospect asks: what does it actually do for me? We produce the films that answer each of those questions, for software, hardware, IT services and digital platforms.
Customer story films
Product launch films
Explainers and demos
Event and keynote openers
Partner and channel films
Employer brand films
Customer story films
Product launch films
Explainers and demos
Event and keynote openers
Partner and channel films
Employer brand films
A first film,
measured in reach and new visitors.
Brand awareness work shows up as reach and new people arriving. The campaign around Tuvis’s first marketing film reached 6 million impressions and 27,000 clicks, with a 300% increase in new user visits, as the client reported in a verified review on Clutch.
Films we produced for software, hardware and digital companies, from customer stories and launch films to corporate b-roll captured across several locations. Trailers are public. Full films are available on request, and we will send the ones closest to your brief, including work for companies at your stage of growth.
How we start
Who is in the buying committee?
B2B films fail when they try to speak to everyone at once. A film for an IT director and a film for a finance director can share footage, but never a script. So before anyone writes a line, we answer six questions with your product marketing team, and the film knows exactly who it has to convince and what that person needs to hear.
01
Who has to watch it
The champion, the decision maker and the people who can say no.
02
What they believe today
About you, about the category and about the risk of changing.
03
What they need to understand
The one outcome your product delivers that others do not.
04
What you need them to do
Book the demo, forward the film, approve the pilot.
05
What stands in the way
Switching costs, security reviews, internal politics.
06
Who approves it
Product marketing, brand, legal and sometimes the customer.
Shipping something new? Let’s show it working.
Send us the release date, the audience and what the product does that nothing else does. We come back with a film plan, a list of cuts for each stage of the funnel and a budget per piece.
“Everyone I interact with is incredibly friendly.”
Greg Johns, Videographer, OpenText
Verified review on Clutch
Where tech films pay off
The formats and goals our technology clients commission most.
How we produce for tech companies
From the roadmap to the buying committee
Five stages that keep the film true to the product, useful for sales and ready before the release date.
Real customers.
Real product.
One shoot,
every funnel stage
-
Brief and evidence
Audiences, release dates and the customer proof we can use, mapped before any idea is written.
-
Story and script
One core story and the cuts for each role, approved by product marketing and brand.
-
Pre-production
Customers, locations, screens and demo environments prepared and cleared for camera.
-
Production
People, product and places filmed in the same days, under your security rules.
-
Post and versions
Edit, motion graphics, UI layers and every version by role, channel and market.
Questions from technology marketing teams
What product marketing, demand generation and brand leads at technology companies ask before they brief a B2B video production agency.
What does a B2B video production agency do?
A B2B video production agency plans and produces films that help companies sell to other companies: customer stories, product launch films, explainers, event openers and employer brand films. The difference from general production is the audience. B2B films speak to buying committees with long decision cycles, so they need evidence, clarity and versions for each role, not only good looks.
How do I use video effectively in B2B marketing?
Match each film to a moment in the buying journey. A short, sharp film earns attention at the top; customer stories and explainers carry the evaluation; demos and proof support the final decision and the internal sale your champion has to make. One production can feed all three if it is planned that way from the start.
What makes a B2B video ad successful?
A clear problem in the first seconds, a specific outcome instead of a list of features, and a real person the buyer recognizes. Ads that open with the logo and a slogan get skipped. Ads that open with the buyer’s own problem get watched to the end.
How do you film software that has no physical form?
We film the people who use it and what changes for them, then show the product where the interface is the point, with screen capture and motion graphics built in separate layers. Abstract infrastructure becomes concrete when you show the business that runs on it.
Should a B2B film use animation or live action?
Use live action when trust matters: customers, your team, the places where the product is used. Use animation when you need to show what a camera cannot: data moving, architecture, a process inside a system. Most of our technology films combine both, with people carrying the story and graphics carrying the explanation.
Can one production feed sales, marketing and events?
Yes, and it should. We plan the core film, the short cuts for paid and social, the sales clips for each objection and the event opener from the same shoot days. Sales teams get material they actually use, and the cost per asset drops.
Do you work with startups and scale-ups, not only large tech companies?
Yes. Of the 30 technology and software companies on our client list, 8 are large enterprises, 13 are mid-size and 9 are small companies. A scale-up usually needs speed and a sharp story; a global vendor needs approvals across regions. The process adapts; the standard does not. When the marketing leader who hired us at Tuvis moved to Certta, he brought us in again as a recurring video partner.
Can you film our customers in other countries?
Yes. Customer stories are often strongest when they come from the markets you want to win. We film with local crews and one producer and deliver subtitles or voice-over for each market. See multi-market video production.
How do you keep product footage up to date?
We separate what changes from what lasts. People, places and stories are filmed to stay relevant for years; product screens live in layers and short modules that we can update when the interface changes, without reshooting the film.
Can you film in data centers and secure facilities?
Yes. We work under your security rules: NDAs, escorted crews, restricted areas, approved equipment lists and footage review before anything leaves the building.
How much does a technology video project cost?
It depends on the number of films, locations, customers and versions. We send a budget per deliverable after the brief, so you can see what each piece costs and decide what to produce now and what to add later from the same footage.
How long does a B2B video project take?
It depends on how many customers we film, where they are and how many people approve the script. Customer availability usually sets the pace more than production does. We send a schedule with the proposal, built backwards from your release or event date, and flag early anything that could put that date at risk.
