Commercial Video Production
Campaign films, spots and cutdowns for broadcast, CTV, paid social and digital, adapted for every market on your media plan.
A cut of commercials and campaign films produced for brands and agencies. Each project credits its director. Full spots are available on request.
Directors
Six independent directors available for commercial projects through Olive Tree Films. We match the director to the script, not the script to the director.
Working through an agency? We bid, produce and stay behind your brand.
What we shoot when the media plan is real
Ads live or die in the first seconds, and on a phone screen that is all you get. As a commercial production company, we plan every spot for the place it will run, with the cutdowns and ratios built into the shoot, not improvised in the edit. If you need a series for your own channels rather than paid media, see branded content. If the spot is part of a launch package, see product and launch films. For Certta, our work as a recurring video partner has included a commercial for free-to-air television.
TV and CTV spots
Paid social campaigns
Pre-roll and digital video
Brand campaign films
Cutdowns and adaptations
Product and retail spots
TV and CTV spots
Paid social campaigns
Pre-roll and digital video
Brand campaign films
Cutdowns and adaptations
Product and retail spots
How we work
Brands or agencies. Same crew, different hat.
Advertising video production with the agency in charge of the idea, or with the brand directly. The stages are the same. Only the person who approves changes.
Your idea.
Our production.
Brand direct
or via agency
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Brief and treatment
The director reads your script and returns a treatment: tone, casting, look and how each scene earns its seconds.
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Bid and budget
A line-by-line production budget you can defend. Agencies add their fee and present it in their own format.
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Pre-production
Casting, locations, wardrobe, art and the pre-production meeting where every detail is signed off.
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Shoot
The director leads the set, with crews in each location working to one standard and your team watching the monitor.
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Post, cutdowns and adaptations
Edit, grade, sound, supers, every duration and ratio, and the versions each market needs.
One campaign. Many markets.
A spot that works in Miami may need new talent, new supers and a new voice before it works in São Paulo or London. We plan multi-market campaigns as one production: one shoot designed for adaptation, one producer and every version delivered to the specs of each market and platform.
“From the first meeting to the final video in our hands, it took about three weeks. A serious, competent, fast team, free of bureaucracy.”
Ana Carolina Zambon, on an advertising video
Google review, translated from Portuguese
Send a brief. Get a treatment back.
Share the script, the media plan and the markets. We come back with a director suggestion, a production approach and a budget your finance team can read without a translator.
Bidding on a campaign?
Questions about commercial production
What brand and agency teams ask before they award a job.
What is commercial video production?
Commercial video production is the planning, shooting and finishing of advertising films for paid media: TV and CTV spots, paid social, pre-roll and campaign films. It covers everything from the director’s treatment and casting to the final cutdowns and the technical specs each media outlet requires.
How much does it cost to make a commercial?
Production cost depends on shoot days, cast, locations, art direction and post-production, and it is separate from the cost of buying media. We send a line-by-line production budget after the brief, so you can see where the money goes and compare bids on the same basis.
Do you work with advertising agencies?
Yes. We bid on agency scripts, produce under the agency’s brand and keep the client relationship where it belongs. See how we work in white label video production for agencies.
Can one commercial be adapted for several markets?
Yes, and it is cheaper to plan it from the start. We shoot with adaptations in mind: alternate takes, local talent where it matters, supers and voice-over in each language, and versions that meet each market’s broadcast and platform specs.
Which directors work on your commercials?
Six independent directors are available for commercial projects through Olive Tree Films. We suggest the director whose work fits your script and tone, and you see their reel before you decide.
What do we receive at the end?
The master spot, cutdowns in the durations your media plan needs, every aspect ratio for each platform, captioned and clean versions, and files delivered to broadcast and digital specs.
