UN Global Compact: Before the First Frame, There Was Trust.
Eight animated compliance training videos on everyday integrity, delivered in Portuguese, Spanish and English for the UN Global Compact Network Brazil’s Agroindustry Anti-Corruption Collective Action.
The context: a principle that needs a person
The UN Global Compact asks businesses to align their strategies and operations with ten principles. The tenth principle states that businesses should work against corruption in all its forms, including extortion and bribery, and the Global Compact’s guidance encourages collective action among companies and other stakeholders, because some risks are easier to face together than alone. That matters especially in sectors with long supply chains, where many companies share the same partners, the same risks and, in the end, the same reputation.
In Brazil, that idea took shape in the Agroindustry Anti-Corruption Collective Action of the UN Global Compact Network Brazil, which brings companies from the sector together around integrity. Among its initiatives, the collective action developed a guide of anti-corruption good practices and a practical campaign to bring it to life: eight animated videos about the dilemmas people face in everyday business.
That campaign became “No fundo você já sabe”, in English roughly “Deep Down, You Already Know”. The title, the campaign and the guide belong to the collective action. Our part was the production of the eight episodes.
Trust before the brief
At a meeting connected with the UN Global Compact, participating companies were asked to nominate a video production company by vote. Olive Tree Films received the majority. Among the companies we remember voting for us was Citrosuco. A vote is not a pitch: each company put its own judgment behind a name.
“My heart exploded with emotion. In that moment, the team saw the result of the good work OTF had delivered for so many years. I believe this is the mark we want to leave on the world: to do our work with excellence, as if it were for God.”
Personal reflection shared by Olive Tree Films about the vote
Translated from Portuguese
The challenge: integrity in ordinary moments
Integrity rarely fails in dramatic scenes. It is tested in ordinary ones: a gift from a supplier, a request for a donation, a conversation with a public official, a conflict of interest nobody has named yet. The campaign’s educational purpose was to depict situations like these, help people recognize possible misconduct and show ways to respond. A principle had to reach someone in the middle of a working day.
That is an audiovisual challenge with a human center. Compliance content can easily sound like a lecture, and a serious subject can easily become heavy. The series had to stay clear and respectful, cover eight different areas of working life, keep each episode understandable on its own while belonging to one collection, and work in Portuguese, Spanish and English. And it had to honor the trust that came with the vote.
The insight: speak to the person, not about them
The campaign title placed the viewer close to the question. “No fundo você já sabe” sounds like an invitation to pause and examine a decision, and that reading gave the work its creative direction: integrity as an act of attention, not a rule to memorize. Something is happening, a choice needs to be made, and the viewer is invited to consider it.
The series’ emphasis on everyday dilemmas supported that closeness. Short episodes gave each subject a focused way in, and recognizable business conduct carried the educational purpose. The goal was proximity: material people could watch, recognize themselves in and discuss with their teams.
“No fundo você já sabe” is the integrity campaign of the Agroindustry Anti-Corruption Collective Action, connected to the initiative’s guide of anti-corruption good practices. We produced and delivered its eight short animated episodes, a series also described in a production release published by Terra.
The trailer is public. The full episodes are available on request.
The series: eight areas of working life
The subjects listed on the official campaign page, with their original Portuguese titles. The English names are our translations, and each line describes the subject area, not the content of a specific scene.
01.
Relations with public officials
Original title: Relacionamento com Agentes Públicos. Interactions between companies and public agents, one of the most sensitive areas for any anti-corruption program.
02.
Money laundering
Original title: Lavagem de Dinheiro. How illicit money can try to enter legitimate business, and why attention to unusual transactions matters.
03.
Social and environmental responsibility
Original title: Responsabilidade Socioambiental. Integrity beyond the contract: how a company’s conduct affects the people and the environment around it.
04.
Fair competition
Original title: Livre Concorrência. Competing on merit, without agreements or exchanges of information that distort the market.
05.
Conflicts of interest
Original title: Conflito de Interesses. When a personal interest can influence a professional decision, and why naming it early protects everyone.
06.
Donations and sponsorships
Original title: Doações e Patrocínios. Contributions that look legitimate on paper but can carry hidden expectations when they lack transparency.
07.
Gifts and hospitality
Original title: Brindes, Presentes e Hospitalidades. Courtesies that can turn into undue influence, and where the line usually sits.
08.
Prevention, detection and corrective measures
Original title: Medidas de prevenção, detecção e correção. The structures that help a company prevent problems, spot them early and respond when they happen.
A serious subject, an understandable form
Our educational work brings together instructional design, writing, art direction, illustration and editing, and a subject like this needs all of them. The meaning has to stay clear. The visuals have to support the subject instead of decorating it. The narrative has to give the viewer a way into a situation they may face at work.
For this campaign, the confirmed output is a coordinated series of eight animated episodes. We describe the multidisciplinary capability without inventing a credit sheet, because the record does not assign every responsibility to a named person. What can be said clearly is the creative responsibility: help turn an important institutional purpose into accessible audiovisual material. There is dignity in that kind of work, and the care that goes into making the episodes mirrors the care they ask of the people watching.
Instructional design
Writing
Art direction
Illustration
Animation
Editing and versions
Instructional design
Writing
Art direction
Illustration
Animation
Editing and versions
Who did what
The process: their campaign, our craft
The collective action owned the campaign, the title and the good-practice guide. We produced the eight episodes and delivered them in three languages.
Produced by
Olive Tree Films
Campaign by the
collective action
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Guide and subjects
The good-practice guide and the eight subjects defined by the collective action.
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Instructional design
Each subject shaped so viewers can recognize a dilemma and a way to respond.
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Writing
Short episodes, each understandable alone and part of one collection.
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Art and illustration
A visual approach that supports a serious subject without weighing it down.
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Animation and versions
Animated episodes, edited and delivered in Portuguese, Spanish and English.
The experience: trust we had to honor
Most projects start with a brief. This one started with a vote. Companies were putting their own judgment behind a name, and for our team that collective confidence felt like years of careful work being recognized before a single frame of this project existed. The personal reflection above, shared by Olive Tree Films and translated from Portuguese, captures what that moment meant: excellence as an expression of faith, care and responsibility.
That conviction gave the work its standard. A team chosen through the confidence of the participating companies, producing a campaign about integrity, had every reason to treat each episode with care. The trust became work we were responsible for honoring, through eight episodes and three language versions. In a project about integrity, the way the work is done is part of the message, and we wanted every delivery to reflect that.
The scope: what we delivered
The deliverables confirmed by our records and by the campaign’s public sources.
01.
Objective and audience
Help people in the companies of the agroindustry collective action recognize everyday integrity dilemmas and ways to respond.
02.
Videos
Eight short animated episodes, one for each subject of the campaign, completed and delivered.
03.
Languages
Portuguese, Spanish and English versions of the series.
04.
Channels
The campaign page of the UN Global Compact Network Brazil, company communications such as LinkedIn and an international presentation of the English version in Paris.
05.
Durations and localization
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06.
Ownership
The campaign, its title and the good-practice guide belong to the collective action; the production of the episodes is ours.
The results
Eight episodes.
Three languages.
8
animated episodes completed and delivered, one for each subject of the campaign.
3
language versions: Portuguese, Spanish and English.
Sources: Olive Tree Films records and the UN Global Compact Network Brazil launch report.
The Brazilian network reports that the English version was presented in Paris at a side event to the OECD Anti-Corruption and Integrity Forum, and participating companies shared the series in their own channels. These are delivery and circulation outcomes. The series aimed to support awareness and sound conduct; we do not claim a measured reduction in corruption, learning gains or any UN accreditation.
Where the series traveled
From Brazil to Paris
Official sources document the campaign’s public life, and participating companies shared it in their own channels. These are examples of circulation, not audience totals or measured impact. Each of them is a public record that anyone can check, which matters for a series about integrity.
International presentation
Paris
The English version was presented at a side event to the OECD Anti-Corruption and Integrity Forum, as reported by the UN Global Compact Network Brazil.
Company channels
Citrosuco
Citrosuco promoted the episode on relations with public officials in a post on its official LinkedIn account.
Company channels
Eldorado Brasil
Eldorado Brasil describes supporting the campaign and sharing its series of eight videos on everyday ethical dilemmas.
Questions about this case
Short answers for compliance and learning teams planning a training series.
What are compliance training videos?
Short videos that help people recognize risky situations at work and know how to respond, from conflicts of interest to gifts and hospitality. For the UN Global Compact Network Brazil’s agroindustry collective action, we produced eight animated episodes, one for each subject of its integrity campaign.
How was Olive Tree Films chosen for this project?
By a vote. At a meeting connected with the UN Global Compact, participating companies were asked to nominate a video production company, and Olive Tree Films received the majority of the votes. Citrosuco is one of the companies we remember voting for us.
Which subjects do the eight episodes cover?
Relations with public officials, money laundering, social and environmental responsibility, fair competition, conflicts of interest, donations and sponsorships, gifts and hospitality, and prevention, detection and corrective measures, as listed on the official campaign page.
In which languages was the series delivered?
Portuguese, Spanish and English. The English version was presented in Paris at a side event to the OECD Anti-Corruption and Integrity Forum, according to the UN Global Compact Network Brazil.
Is Olive Tree Films an accredited UN supplier?
No, and we do not claim to be. We were chosen by the companies taking part in a specific selection, and we produced the episodes of a campaign that belongs to the UN Global Compact Network Brazil’s agroindustry collective action.
Did the series reduce corruption?
We cannot say, and we do not claim it. The series was designed to support awareness and sound conduct. No study of behavior change was part of our work; what is documented is delivery, public presentation and the companies that chose to share it.
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