Our Video Production Process
From the first conversation to the final file, every stage has an owner, an approval and a next step.
How we work
The way we run a project is part of the work we deliver: clear ownership, realistic schedules and deliberate quality checks.
Advertising films, corporate films and educational videos.
Our process in numbers
A team of 35 people manages up to 10 projects at the same time. How many we take on depends on the size, the complexity and the stage of each one.
From brief to delivery
Seven stages, one owner
Every project moves through the same seven stages. Each stage starts when its entry conditions are met and ends with a recorded decision.
One owner.
Every stage.
Advertising, corporate
and educational video
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Brief
We turn your request into a clear communication objective and a concise brief.
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Scope
A scope of work and a deliverables matrix define each film and its adaptations.
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Creative direction
Idea, script, references and tone are approved before major production commitments.
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Pre-production
Shot list, crew, locations and permissions are planned for the full delivery package.
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Production
Image, sound, continuity and coverage are checked on set, while we can still act.
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Post-production
Initial assembly, revised version and final finishing, each with a clear decision.
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Delivery
Exported files are verified, organized by channel and delivered with usage guidance.
Every project has one accountable owner
As a corporate video production company, we assign one person to coordinate each project from start to finish. This person follows the scope, the schedule, client communication, dependencies and the decisions required to keep the work moving.
A central operations function oversees the full portfolio. Our operations lead balances demand across projects and resolves competing priorities, and our discipline leads organize execution and quality within their areas. Every task has one person responsible for completing it, even when one person holds more than one role.
At kickoff, we confirm the schedule, communication channels, approval authority, client inputs and outstanding risks. Decisions first discussed in a message or on a call are recorded in the project workspace.
Stage 1: the brief
We begin with the purpose
Before we recommend a production approach or prepare a quotation, we understand the problem the film has to solve. A request for a corporate video gives us a starting point. We develop it into a clear communication objective by answering six questions with you.
01
Who the audience is
The people the film has to reach.
02
What it must say
The message and the information it has to carry.
03
What should change
What viewers should understand, feel or do after watching.
04
Where it will appear
The channels and the context in which people will see it.
05
What limits the work
Budget, the actual launch deadline, existing assets and production constraints.
06
Who reviews and approves
The people who review the work and the person with final approval.
We define exactly what we will deliver
The second stage of our video production process translates the brief into a scope of work and a deliverables matrix. For each material, the matrix records its purpose, expected duration, aspect ratio, language, caption requirements and intended channel. We define the main film and its adaptations together, so the creative approach and the production coverage are planned for the whole package from the beginning.
Our proposal sets out production assumptions, client responsibilities, approval milestones, revision rounds and delivery dates. It also states whether raw footage, editable project files or other additional assets are included. When a request changes the quantity, complexity or production conditions of the agreed work, we assess its effect on cost, resources and timing before committing to it.
Purpose of each film
Expected duration
Aspect ratio
Language
Caption requirements
Intended channel
Purpose of each film
Expected duration
Aspect ratio
Language
Caption requirements
Intended channel
One system, three workflows
Review points fit the material
We apply one management system across our productions and adjust the review points to each type of work. What gets approved, and by whom, changes with the film.
Advertising films
Concept, script and versions
Approval focuses on the concept, the script, brand expression, the required versions and distribution requirements. See commercial video production.
Corporate films
Message and stakeholders
We align the central message, company information, interview participants and stakeholder validation, and agree who consolidates comments. See corporate film production.
Educational videos
Accuracy and a pilot first
We define learning objectives and instructional sequence with a subject matter reviewer on your side. A series starts with an approved pilot lesson. See educational video production.
Creative direction approved before major commitments
We develop a creative proposal that matches the complexity of the project: the central idea, narrative structure or script, visual references, tone, pacing, sound approach and planned adaptations. Simpler work is aligned with a script and a focused set of references. Complex productions use storyboards, tests or animatics where they help resolve important decisions.
With you, we establish a creative compass: a small set of agreed criteria that guide execution and review, such as demonstrating a benefit clearly, featuring authentic people or making a technical subject easier to understand. We use it to explain our choices and to evaluate feedback, and we record creative approval before moving forward.
Prepared before the shoot, checked during it
Pre-production connects the shot list to the full delivery package, and each stage begins only when the conditions to receive the work are in place. On set, we monitor the relationship between what we capture and what we have promised to deliver. For animation and other productions without filming, we validate key assets and visual decisions before full execution.
01.
Entry conditions for each stage
Scripting begins with a validated brief. Pre-production proceeds with an approved creative direction. Filming proceeds after we have checked the production plan and addressed critical dependencies.
02.
A shot list for every deliverable
We plan the footage, framing, interviews and supporting material needed for the main film and its adaptations, not only for the main cut.
03.
Readiness review
Schedules, crews, equipment, locations, participants, art direction, wardrobe, products, brand assets and permissions are confirmed, with alternatives for risks such as weather or participant availability.
04.
Checks on set
Someone is responsible for checking image, sound, continuity, product information and coverage of the required scenes. Requests made during filming are assessed against the plan before we change direction.
05.
Handover to post-production
Editing receives checked material, verified backup copies and notes that identify preferred takes, restrictions, outstanding issues and any missing coverage.
Post-production built around clear decisions
We organize post-production into three passes. In the initial assembly, you review message, structure, content and pacing, with enough image and sound to judge the direction and with temporary elements clearly identified. In the revised version, we apply consolidated feedback and resolve the remaining content decisions. In final finishing, we complete color, sound, graphics, captions and technical checks.
We ask you to consolidate stakeholder comments, point to the relevant moments and describe the change you need. Ambiguous feedback is clarified before we execute it. We also distinguish three kinds of request: corrections to our own errors, adjustments covered by the agreed revision process, and changes to a direction that was already approved. Each one is handled fairly, with its effect on the work made visible.
Coordination
Coordination as a regular practice
Before confirming a delivery date, we check availability at the stages most likely to constrain the project, counting the people who will prepare, execute, review and finish the work. A shared portfolio view shows each project’s owner, current stage, next deliverable, internal and client deadlines, dependencies and next required decision.
Every week
Planning meeting
Priorities and capacity are aligned across creative development, scripting, pre-production, production, editing, motion graphics, color, sound, finishing and delivery.
Every day
Short check-ins on blockers
Only the people needed to resolve an active blocker take part. Routine updates stay in the shared project view, so meetings are spent on decisions.
Two weeks ahead
Risk review
We review the upcoming two weeks to identify emerging risks while there is still time to adjust crews, dates or dependencies.
We verify the files before you receive them
Creative approval and technical verification are separate responsibilities. Before delivery, we compare every file against the deliverables matrix and play back the exported materials. Whenever possible, a second person performs the final check. When the same person has to do it, we set aside a distinct review session.
Final files are organized by purpose or channel, with understandable names, a delivery list and concise guidance on which file to use in each situation. We communicate the agreed storage period and any usage restrictions, and we confirm that your team can access and use the materials. Where the scope includes it, we support the first publication and check for application issues.
Names, text and numbers
Logos and spelling
Caption readability and timing
Audio balance and edits
Graphics and framing
Duration, resolution and aspect ratio
Names, text and numbers
Logos and spelling
Caption readability and timing
Audio balance and edits
Graphics and framing
Duration, resolution and aspect ratio
Questions about our process
Short answers about how a project runs once it starts.
What are the stages of video production?
Most productions are described in three stages: pre-production, production and post-production. We work in seven: brief, scope, creative direction, pre-production, production, post-production and delivery. The extra stages cover the decisions made before pre-production and the checks made after the edit, where a corporate project can gain or lose the most time.
What happens if we ask for something outside the agreed scope?
We assess the effect on cost, resources and timing before committing to it, and you decide with that information in hand. This applies to any request that changes the quantity, complexity or production conditions of the agreed work, including requests made during filming.
What happens if an approval on our side is late?
We assess the impact and update the plan promptly, so you see the new dates and what the delay affects. Our schedules already include time for internal review, client review, revisions and final checks, sized to the complexity of the project and its approval structure.
Can you take on an urgent project?
It depends on capacity at the stages the project needs. When an urgent request arrives, we establish the deadline, the reason for the urgency, the effort required and the people involved. We identify any work it would displace and assign authority for the priority decision.
How will we know the status of our project?
Our updates explain what we have completed, what comes next, which decisions need your input and whether anything threatens the agreed schedule. A project is on track when capacity and dependencies support the next milestone, at risk when a specific issue threatens it, and delayed when a committed milestone has been missed.
Why do you approve a pilot before producing an educational series?
A pilot lesson or module aligns language, pacing, graphics, presentation and production standards before the full batch is produced, so a correction is made once and not in every episode. We also validate the content with a subject matter reviewer on your side before production. Our Pearson case study shows how review and approval ran across a long series.
Do small or recurring projects go through the whole process?
Recurring, straightforward assignments use a lighter version of the workflow. Complex productions receive more detailed planning and review. Both keep the same essential controls: a concise brief, defined deliverables and approvals, one accountable owner and a quality check before delivery.
How do you handle a production with no filming, such as animation?
We apply the same principle as in a live-action shoot: key assets and visual decisions are validated before we commit to full execution. Style frames, character or interface designs and a short test are approved first, so the rest of the film is produced on a direction you have already seen.
What happens after delivery?
At closeout, we review what worked, where rework occurred and what we underestimated, and we compare planned and actual effort. We track milestone reliability, waiting time between stages, causes of delay, rework and client feedback, and we test process changes in a limited pilot before extending them to the whole team.
