The Olive Tree Films Blog

Video Production Insights, Tips and Techniques

Practical video production tips on shooting, lighting, editing and video marketing, from the Olive Tree Films team.

Brazil’s record year at Cannes Lions

Brazil's record six Grand Prix at Cannes Lions 2025, what set its work apart and what it means for brands filming in Brazil.

How to choose a recording format, how format differs from resolution and what MKV, AVI, RMVB and MP4 are best for.

Why publish video beyond YouTube, and 30 alternative platforms, starting with Vimeo, to reach new audiences.

Where artificial intelligence already helps in video production, from research to editing and animation, and where people remain essential.

The seven stages of film production, from development to distribution and exhibition, and what happens in each.